Let’s start with the basics. What is SEO? Search engine optimization utilizes several techniques
to improve a website’s search rankings on Google and other search engines. What is
marketing? Marketing is the act of promoting a business, product, or service. So how do these 2
things come together? It’s simple. Those search engine rankings have amazing marketing
consequences. The higher your business ranks on the search results, the more likely your
business link is to be clicked on and the more likely you are to get traffic. This traffic leads to
brand awareness, advocacy, and trustworthiness, and product sales.
Not only does SEO marketing get your small business website more traffic it gets you better
traffic. Using the right content, keywords and other factors helps connect your business with its
target audience which translates to sales conversions. So if you have an online business or any
business for that matter and you are wondering what SEO marketing is, you have just opened
the hatch to an improved business, a better website, and an increase in sales.
What Is SEO In Digital Marketing?
Digital marketing is a huge part of marketing in today’s business world especially for online
companies like eCommerce stores. But it is also important for all businesses, even brick, and
mortar. Without digital marketing, you lose out on a huge chunk of your unrealized leads. Digital
marketing encompasses any promotion of products, services, or a business on an online device
like a phone, computer, or tablet. SEO is an absolutely critical part of your digital marketing plan.
Because SEO’s main goal is to drive up organic search engine rankings, without it your
business is lost in a sea of websites hidden from their potential customers.
What Is A SEO Marketing Strategy?
An SEO marketing strategy comprises all the different branches and components of SEO.
Businesses need an SEO marketing plan that fits their business and their business plan. The
SEO strategy of an eCommerce store would look a lot different than a local doctor’s office. An
SEO marketing company uses various techniques like technical SEO, content, keywords, link
building, guest posting, local SEO and citation correction, and building, on-page and off-page
SEO, and more to create an ideal SEO strategy for each individual business.
What Is SEO Marketing Services?
Any task performed by a professional SEO marketing company that creates success with
search engine ranking and increases your business, brand, and/or product’s visibility online is
an SEO service. These tasks include, but are not limited to, local SEO, on-page SEO, off-page
SEO, technical SEO, link building, guest posting, content writing, keyword research, and
YouTube and video SEO. The SEO services you choose to purchase should match up to your
small business needs.
The list of SEO services from Digital Wave Media Group is extensive. They offer fair prices and
loads of package options to cater to a variety of small businesses. Contact DWMG today for a
free SEO audit!
